Surfvan is an action travel startup from Russia. First impressions of our dialogue were quite scary. Brand had a great ambition, almost leading the category, but the focus & business directions were blurred by owners perception and lots of unsorted data.
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And the task for agency was facelifting the brand, without harming the character they had.
We couldn't make it without ruining everything. After few strategic sessions brŠ°nd ambitions were lifted up, product strategy renewed and a vision of full rebranding came clear.
